As part of its management services, Preferred Management also provides strategic planning for hospitals to help boards to develop a plan of direction for the hospital. The strategic planning process can be accomplished in a variety of ways, but most commonly is done in a board retreat setting or over a period of several shorter meetings at which the board can evaluate trends, indentify obstacles and opportunities facing the organization and develop a plan of action to better meet the needs of the community. When necessary, community focus groups can also be part of the strategic planning process, providing a mechanism to access community perceptions and secure community input.
Preferred Management's strategic planner is a facilitator and coordinator with over 25 years of experience in marketing and strategic planning. Preferred Management brings an experienced staff to support the board in this critical aspect of remaining financially viable while addressing the health care needs of the community.